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puff·ery [ˈpʌfəri, Am -ɚi] N no pl inf

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engleski
It's a thrilling story that could have been better told without enough puffery and sugar to fill the shelves of a good-sized bakery.
www.theglobeandmail.com
If you led the creative on a national marketing campaign that generated three times the projected return on investment, you don't need puffery.
www.fastcompany.com
Usually, claims like that can not be assessed, and are dismissed as campaign puffery.
theconversation.com
They insert puffery and spin.
en.wikipedia.org
It was an invitation to treat, mere puffery, a gimmick.
en.wikipedia.org
But it makes no sense whatsoever that these views have to be met with puffery or silence, instead of vigorous debate.
www.thenation.com
All those futuristic advancements we promised were just a bit of puffery.
paleofuture.gizmodo.com
In each case, transparency about corporate practices serves as a check on puffery.
theconversation.com
He was openly contemptuous of the whole regimentation and the climate of puffery.
www.npr.org
His exhibitions of individual works were accompanied by promotion, ticket sales, and, in the words of one critic, a vast machinery of advertisement and puffery.
en.wikipedia.org

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