Verdichtung der Kampagnen-Parameter, wie Kommunikationsziele, Consumer Insights, Tonality etc. in einem Creative Brief
Aufladen der Marke und des Produktes mit einzigartigen und differenzierenden Werten, die auf das bestehende Markenbild und seine Werte (Quality, Self-assured und Inspiring) einzahlen.
Creative Work:
www.greenkern.comCompression of the campaign parameters, such as communication goals, consumer insights, tonality, etc. in a creative brief.
Creation of emotional characteristics of the brand and the product with unique and differentiated values that play into the existing brand image and its values (Quality, Self-Assured and Inspiring).
Creative Work:
www.greenkern.comOvde možete ostaviti obaveštenje o greškama u ovom unosu ili predloge za poboljšanja:
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