In recent years it has been common place to hear airline executives from all parts of the world extoll the virtues of cockpit automation at various conferences or media events.
You have to constantly extoll the virtues of it, but even more importantly, you have to be able to convey a simple value proposition that creates a reaction.
Whatever the size, whatever the stage a company is in its lifecycle, it recognizes companies that extoll people empowerment, and develop people to be the very best they can be.